About Us

Who We Are

Our Story

SB Collection started with one simple idea: gifting should feel special, without breaking the bank.

Founder Story: One evening, while helping a friend pick a present for his sister, we realised how confusing and untrustworthy gifting had become — too many choices, confusing specs, and no guarantee that the gift would feel special. We wanted something different: a brand that curates, packs, and promises a ready-to-give experience. That’s how SB Collection was born — made for those small towns and big hearts across India.

“Dil se diya hua gift — classy, simple, aur value-for-money.”

Why to buy a watch from SB Collection

At SB Collection, we believe a watch is more than just a timepiece — it’s a reflection of your personality, style, and success. Here’s why customers choose us with confidence:

Gift-first curation

Every combo is hand-picked to look coordinated out of the box. No guesswork for the buyer.

Designed for India’s heartlands

We know our audience: practical, value-conscious, and sentimental. Our product lines reflect that — modern looks, pocket-friendly pricing, and useful assurances.

Hassle-free assurance

We understand hesitation. So we make buying risk-free with clear customer-first policies, friendly support, and trusted payment options.

Packaging that tells a story

Signature gift boxes, optional handwritten note, and premium-looking wraps so the moment feels big — even when it’s affordable.

Quality & Checks

We partner with reliable suppliers and perform quality checks on every combo before it leaves our store. Our promise to you: 

Visual & functional checks on every watch.

Secure and attractive gift packaging.

Clear, simple warranty and returns information on every product page.

Packaging & gifting experience

Every SB Collection combo is packed gift-ready:

Signature box with soft cushioning.

Ribbon and gift tag.

Option to add a personalised note.